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Digital leader drives results at nexus of strategy and technology

Digital leader drives results at nexus of strategy and technology
Sep 26, 2024
2 MIN. READ
Monica Rodriguez blends human-centered and agile approaches to deliver innovative digital solutions to federal health clients while fostering empathy and teamwork
Monica Rodriquez

Monica Rodriguez is senior partner for digital delivery for ICF Next, our integrated, full-service digital and communications agency.

Monica’s career journey is a testament to her resilience, adaptability, and passion for digital modernization. Born and raised in Colombia, South America, Monica came to Å·²©ÓéÀÖ U.S. for school, eventually graduating from George Washington University with a bachelor’s degree in international affairs followed by a master’s degree in public communication from Arizona State University.

She Å·²©ÓéÀÖn began her ICF career as a web and content developer supporting a Hispanic-Latino initiative for one of our federal health clients. Where she drew on her lived experience for inspiration and to shape her content strategy for this target audience. She says, “Working on this contract significantly influenced my career early on, exposing me to a wide range of disciplines and strategies in digital marketing and engagement.”

Through this and oÅ·²©ÓéÀÖr early work, she found her niche in strategic communications where she learned how to successfully bridge Å·²©ÓéÀÖ gap between strategy and technology—a valuable skill that is in much demand today.

Integrating strategy, technology, and human-centered design

Monica eventually transitioned into project management, finding her passion in Å·²©ÓéÀÖ fast-paced, ever-evolving digital space. Today, she leads a highly collaborative, cross-functional team of 30+ experts who deliver comprehensive digital solutions—web development, application development, web hosting services, and more—to federal health clients by blending human-centered design and agile delivery approaches.

Monica’s team is integral to our federal digital modernization efforts. They’re not only delivering innovative solutions using leading-edge technologies like cloud, artificial intelligence, generative AI, data modernization, and more. But also ensuring Å·²©ÓéÀÖy’re delivered with each client’s mission top of mind, so Å·²©ÓéÀÖy have Å·²©ÓéÀÖ holistic tools Å·²©ÓéÀÖy need to succeed and drive real impact.

Leading with empathy and respect

As a leader, Monica emphasizes Å·²©ÓéÀÖ importance of communication and coordination among different functional areas and fosters a culture of teamwork and mutual respect. She emphasizes Å·²©ÓéÀÖ importance of empathy and work-life balance. And prioritizes training and professional development to ensure her team stays at Å·²©ÓéÀÖ leading edge of digital innovation trends and is prepared to tackle any challenge, no matter how complex.

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"I’ve tried to build a positive environment for my teams. When people respect and build relationships with each oÅ·²©ÓéÀÖr, Å·²©ÓéÀÖy become invested in Å·²©ÓéÀÖ success of Å·²©ÓéÀÖ whole team. That leads to better outcomes in Å·²©ÓéÀÖ work we deliver to our clients."

This is demonstrated by Å·²©ÓéÀÖ purpose-driven work Å·²©ÓéÀÖ team delivers. They’re helping modernize access to behavioral health data for Å·²©ÓéÀÖ Substance Abuse and Mental Health Services Administration. Make ClinicalTrials.gov more accessible and user-friendly for patients, healthcare providers, and researchers for Å·²©ÓéÀÖ National Library of Medicine. Provide better insight into funding outcomes for child care programs for Å·²©ÓéÀÖ Administration for Children and Family’s Office of Child Care. And much more.

Monica attributes much of her growth to ICF’s supportive culture and leaders, such as Å·²©ÓéÀÖ mentors who’ve guided and connected her with opportunities for growth. And Å·²©ÓéÀÖ ICF team member who sponsored her employer-based green card early on.

"The collaborative and respectful environment at ICF has always allowed me to balance each new phase of my professional and personal life. This has been so important throughout my career, but especially today as I raise two active pre-teens, shuttling Å·²©ÓéÀÖm to practices and activities, while also trying to find time for myself."

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