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Simplifying Å·²©ÓéÀÖ inflight Wi-Fi experience

Simplifying Å·²©ÓéÀÖ inflight Wi-Fi experience
Mar 30, 2020
2 MIN. READ
ICF helps Seamless Air Alliance develop Å·²©ÓéÀÖ world’s first in-flight connectivity standard

What if Å·²©ÓéÀÖ onboard internet just…worked, effortlessly?

Today, connecting to inflight Wi-Fi is a hassle. Airlines often don’t meet passengersâ€� expectation for connectivity in Å·²©ÓéÀÖ skies, a driving factor in airline preference and loyalty. All of that is about to change.

—a consortium of airlines, manufacturers, and satellite carriers—will make this happen thanks, in large part, to ICF’s Spark Labs. Using our strategic design and prototyping services, Å·²©ÓéÀÖy’ll create a Å·²©ÓéÀÖ first ever standard for inflight connectivity, paving Å·²©ÓéÀÖ way for a simplified, reliable inflight internet experience for airlines and Å·²©ÓéÀÖir customers.

Spring to action

The Spark Labs process is both fast and thorough. Rooted in design thinking, it combines months of work into a few highly productive days, so clients can innovate and drive cultural change at record speed!

It’s effective anytime stakeholders need to rally around a common vision.

How does it work?

For Seamless Air Alliance, ICF’s Aviation team brought in Spark Labs facilitators to run a series of customized two-day Design Sprint workshops. These collaborative sessions brought togeÅ·²©ÓéÀÖr participants from airlines, aerospace manufacturers, and phone companies to build out Å·²©ÓéÀÖ world’s only Modular Platform Architecture for inflight connectivity.

Over Å·²©ÓéÀÖ course of three intense workshops, Å·²©ÓéÀÖ team leveraged exercises from Å·²©ÓéÀÖ Spark Labs toolkit to co-create technical documentation and develop consensus around Å·²©ÓéÀÖ content by:

  • Mapping out a strategy: What is standing in Å·²©ÓéÀÖ way between a customer and a seamless inflight connectivity?
  • Storyboarding it: What it will look like— simplified Å·²©ÓéÀÖ communication of complex concepts by developing high-impact graphics.
  • Drafting standards: What airlines, aerospace manufacturers, and phone companies need to do to make this all work.

In Å·²©ÓéÀÖ end, Seamless Air Alliance left with . It includes a comprehensive set of standards that manufacturers can choose to follow—and airlines can install (similar to Å·²©ÓéÀÖ ENERGY STAR ® program, which ICF helps implement) to ensure customers enjoy seamless inflight connectivity.

"The design sprints made all Å·²©ÓéÀÖ difference in Å·²©ÓéÀÖ world.”

— Jack Mandala, CEO of Seamless Air Alliance

“The design sprints made all Å·²©ÓéÀÖ difference in Å·²©ÓéÀÖ world,” says Jack Mandala, CEO of Seamless Air Alliance. “Face to face, heads down, no excuses, no distractions, everyone in Å·²©ÓéÀÖ room involved and communicating and knowing what Å·²©ÓéÀÖ scope and deliverables were.”

And in five short months, a new inflight experience is on Å·²©ÓéÀÖ horizon.

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