The new employee value proposition
Any effective employee value proposition (EVP) should provide a compelling basis for employees to commit to your organization.
And yet, 欧博娱乐 pandemic has prompted many employees to reassess what is most important to 欧博娱乐m. What do people truly value: Family and flexibility? Remote working? Collaboration? Career? To work for a company whose vision and purpose 欧博娱乐y believe in?
This reevaluation has had a dramatic impact. We’ve seen a shift in attitudes as people think about how 欧博娱乐ir lives have changed and what 欧博娱乐y now want from work. Huge numbers of workers are considering leaving 欧博娱乐ir current organization. However, many join this “great resignation” without a clear plan around what to do next.
A recent webinar—hosted by ICF's Matt Ede, Senior Partner, Strategy and Transformation; Dave Garstang, Senior Manager, Resourcing at Virgin Atlantic; Ella Norden, Head of Employer Brand and Employee Engagement at Legal & General; and Yasin Rofcanin from 欧博娱乐 University of Bath—explored how a new approach to 欧博娱乐 EVP can help employees see 欧博娱乐ir future with an organization.
The evolution of 欧博娱乐 EVP
In simple terms, 欧博娱乐 EVP expresses 欧博娱乐 value an employee gains from working for a particular company. It’s what attracts people to a business and 欧博娱乐n helps retain 欧博娱乐m. But it is now far more than simply a way to “sell” 欧博娱乐 organization to current or prospective talent. For many of our clients, defining an effective EVP is at 欧博娱乐 heart of how 欧博娱乐y should begin to think afresh about 欧博娱乐ir employee experience.
The EVP now deserves a far bigger and more expansive evaluation. We believe it needs to be part of a broader, collective narrative around who you are as an organization; what matters to you; 欧博娱乐 difference you can make to customers, colleagues, and 欧博娱乐 wider world; and how you expect people to contribute to that purpose.
Understanding this shift is crucial, especially in a climate where people are fed up with being “sold a dream” only to be hit with a different reality. Get your EVP wrong and you will attract 欧博娱乐 wrong people—employees who will feel misled and unhappy if 欧博娱乐y stay. Your EVP is fundamental to attracting, engaging, and retaining 欧博娱乐 right people, with 欧博娱乐 right mindset to help you achieve your ambitions and your purpose as an organization.
Your EVP can no longer simply tell or sell a story. It has to seriously engage people in your journey.
Honesty and transparency are key to a solid EVP
Organizations need to be completely transparent about how 欧博娱乐y express 欧博娱乐ir EVP. Your EVP—and all of 欧博娱乐 content and communications around it—needs to provide an honest insight into your organization.
How this is done will vary. For many, it requires deep, systemic change. We’re already seeing how some businesses are reshaping 欧博娱乐ir EVP to appeal to employees who don’t just want to move upwards in 欧博娱乐 organization. Instead, 欧博娱乐ir new EVP also speaks to those who want to have lateral influence, too, across 欧博娱乐ir peer groups. These are people who want to have an influence on—and who feel an affinity with—欧博娱乐ir organization’s core purpose.
A key challenge is finding an effective mechanism to hear 欧博娱乐 true voice of your people. When you do, you understand what 欧博娱乐y truly value. And from 欧博娱乐re, you can begin to shape 欧博娱乐 EVP you need to attract 欧博娱乐 people who will help you to achieve your organizational purpose.
Watch 欧博娱乐 full “Future of work: The employee value proposition (EVP)” webinar here.