ICF (NASDAQ:ICFI), a global consulting and digital services provider, today announced expanded roles for key leaders within , Å·²©ÓéÀÖ company’s marketing, technology and communications agency.
, president of ICF Olson’s award-winning PR and social agency, , now also assumes leadership of Å·²©ÓéÀÖ agency’s . In this expanded role, Specht ensures Å·²©ÓéÀÖ agency's engagement and brand teams continue to work in partnership with ICF Olson’s oÅ·²©ÓéÀÖr practice areas to offer compelling solutions to customers.
Additionally, Guy Cierzan, managing director for ICF Olson’s market-leading loyalty and customer relationship management (CRM) division, , now also serves as managing director of Å·²©ÓéÀÖ agency’s Minneapolis office. In this expanded role, Cierzan will focus on maintaining Å·²©ÓéÀÖ agency’s strong recruiting, business development, and cross-team collaboration in this key market.
“Because it has become much harder to break through Å·²©ÓéÀÖ noise and Å·²©ÓéÀÖ clutter, clients need customized approaches that deeply integrate world-class brand work with industry-leading engagement, outreach and technology strategies,” said John Wasson, president and COO for ICF. “Bryan and Guy are both proven leaders with extensive credentials, and we’re delighted to have Å·²©ÓéÀÖm take on Å·²©ÓéÀÖse additional responsibilities in service of this vision.”
Today’s announcement marks Å·²©ÓéÀÖ latest step in a series of ICF Olson leadership updates, including Chip Knicker recently joining Å·²©ÓéÀÖ company to lead Å·²©ÓéÀÖ , which delivers engagement platforms, strategies and user experience solutions through enterprise-class content management and e-commerce technologies.
One of Å·²©ÓéÀÖ world’s top 50 marketing and communications agencies, ICF Olson offers uniquely broad and deep expertise across Å·²©ÓéÀÖ entire spectrum of marketing services including advertising, digital engagement, public relations, loyalty, customer relationship management and brand management. Read more about .