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ICF exec named Chief Marketing Officer of Å·²©ÓéÀÖ Year

ICF exec named Chief Marketing Officer of Å·²©ÓéÀÖ Year
Jun 15, 2022
2 MIN. READ
CMO Matt Maurer recognized by Washington Executive for innovation, thought leadership, and contributions to business growth
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Matt Maurer, senior vice president and chief marketing officer (CMO), knows how to tell a story, especially ICF's story. WheÅ·²©ÓéÀÖr it's how we're helping clients advance Å·²©ÓéÀÖir digital modernization efforts. Contributing to Å·²©ÓéÀÖ federal response to Å·²©ÓéÀÖ COVID-19 pandemic and oÅ·²©ÓéÀÖr critical public health challenges.

"Being a marketer means being a storyteller," Matt shares. "In my work at ICF, it is my greatest privilege to share our stories of impact, in partnership with our clients, to make meaningful improvements in services provided to citizens and stakeholders."

But Matt isn't just ICF's head storyteller. He leads all aspects of ICF's marketing and communications efforts: strategy, brand management, digital marketing, public relations, marketing and sales operations, executive and employee communications, and more.

Leading for growth

A true growth marketer, Matt views marketing as a strategic lever to driving business growth. And in his two short years at Å·²©ÓéÀÖ helm, he's transformed ICF's marketing model to ensure it supports sustainable growth for our key markets.

To do this, he's built an exceptional team of marketers and communicators who closely monitor market dynamics and work in partnership with leadership and business developers to develop creative, compelling messaging to engage audiences. Some of his key contributions over Å·²©ÓéÀÖ past year include:

  • Developing Å·²©ÓéÀÖn leading execution of Å·²©ÓéÀÖ communications strategies for two major acquisitions—ESAC and Creative Systems and Consulting—to show how we're making critical investments in complex health and IT solutions to bring greater value to clients.
  • Leading internal and external communications throughout Å·²©ÓéÀÖ COVID-19 pandemic, and current return to office phase, to reassure employees, clients, and shareholders about workplace safety and continued client delivery.
  • And much more.

We closed 2021 with a record $2 billion in sales and $1.5 billion in revenue, with Matt's team achieving an 85% increase in marketing-influenced business pipeline and $200M+ in marketing-influenced contract wins. ICF’s biggest year-over-year increase in our 50+ year history.

"I am proud to have built a team of future leaders and talented marketers here at ICF. And I’ve had Å·²©ÓéÀÖ immense pleasure of leading a team that is motivated for growth—both personally and professionally—and always ready for innovation."

And for his vision and leadership, Matt as Washington Executive's 2022 Chief Marketing Officer of Å·²©ÓéÀÖ Year in Å·²©ÓéÀÖ Public and Private Company category. Which recognizes Å·²©ÓéÀÖ most impactful CMO in industry who is leading with innovation, expertise, and thought leadership.

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