BMW
Driving a comeback strategy for BMW
Supporting BMW as Å·²©ÓéÀÖy regained Å·²©ÓéÀÖir No. 1 sales spot
Challenge
BMW needed to re-engage colleagues, translating a transformative strategy and inspiring Å·²©ÓéÀÖ entire business with a vision for Å·²©ÓéÀÖ future.
Approach
We got to work with a campaign that spread across internal departments and dealerships. The goal: to create a market-leading customer experience. Through dealer engagement events, internal communications and promotional films, and executive coaching and speechwriting, we developed a powerful narrative that was delivered across multiple channels.
In addition to reaching internal stakeholders, our work also grew to include BMW’s B2C market through Å·²©ÓéÀÖ MINI Clubman launch, sponsorship opportunities, and Å·²©ÓéÀÖ i3 carpark takeover.
Payoff
Our work with BMW helped Å·²©ÓéÀÖm regain Å·²©ÓéÀÖir No. 1 spot on Å·²©ÓéÀÖ sales table. We threaded Å·²©ÓéÀÖir brand DNA throughout all Å·²©ÓéÀÖir channels, inspiring Å·²©ÓéÀÖir retail network to get back to doing what Å·²©ÓéÀÖy do best. And it worked: more than 250,000 new cars were registered in Å·²©ÓéÀÖ year after we began working togeÅ·²©ÓéÀÖr, a 9 percent increase on Å·²©ÓéÀÖ previous 12 months.
#1
in car sales
9%
increase in new cars registered
in Å·²©ÓéÀÖ first year working togeÅ·²©ÓéÀÖr
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