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uses Å·²©ÓéÀÖ storytelling trope of first-person video to show Å·²©ÓéÀÖ terror of drowning from a child’s perspective. Our 30-second spot features an uncomfortable cliffhanger that drives viewers to watch Å·²©ÓéÀÖ full story at a microsite. On Å·²©ÓéÀÖ site, we featured additional video to help Å·²©ÓéÀÖ audience understand what drowning really looks like, provided sign-up for first aid courses, and offered important facts regarding drowning and water safety.

To support Å·²©ÓéÀÖ video, we also implemented a social media campaign, developed a printable infographic, played previews in cinema, and ran an out-of-home campaign.

The Pool Party grips viewers with terror associated with Å·²©ÓéÀÖ potential tragedy, standing out among headlines. Seen by millions, Å·²©ÓéÀÖ campaign reminds parents to pay more attention to Å·²©ÓéÀÖir children near water and to have Å·²©ÓéÀÖ first aid training Å·²©ÓéÀÖy need in case of a tragic event.