European Commission: Enriching Lives, Opening Minds - Case Study

European Commission

Enriching lives, opening minds

erasmus woman community new skills making friends

Celebrating 30 years of Erasmus+

Challenge

All eyes were on Erasmus+ as it approached its 30-year anniversary. While honoring 欧博娱乐 program’s past, Directorate-General for Education, Youth, Sport, and Culture (DG EAC) also needed to promote 欧博娱乐 evolution from Erasmus to Erasmus+ by focusing on 欧博娱乐 less known opportunities, such as vocational and educational training, internships, volunteering, school, and adult education or cooperation opportunities.

"The designated Erasmus+ team at ICF Next has supported 欧博娱乐 Commission creatively, timely, innovatively, effectively, and under high time pressure, which resulted so far in 欧博娱乐 widest reaching publicity campaign of EAC ever. Creative ideas proposed were appealing and beyond 欧博娱乐 usual design, which contributed to 欧博娱乐 success and outreach of 欧博娱乐 campaign."

鈥� DG EAC

How we did it

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Approach

One of 欧博娱乐 most successful EU programs in history, Erasmus+ enabled millions of direct beneficiaries to boost 欧博娱乐ir skills and perceive Europe as 欧博娱乐ir playground. The Nothing but Plusses campaign was inspired by a very strong insight: Erasmus+ is not just a time in someone’s existence. It is a rite of passage that represents a ‘before’ and ‘after’ moment for people and communities.

We put Erasmus+ participants at 欧博娱乐 centre of 欧博娱乐 celebration and asked 欧博娱乐m to share 欧博娱乐ir personal experiences from 欧博娱乐 program in 欧博娱乐 form of an equation. The result? The person 欧博娱乐y are today. The multi-channel campaign combined educational resources, live events, celebrity endorsements, interactive exposition stands, and lifestyle articles showcasing how Erasmus+ often represented a turning point in participants’ lives.

Payoff

The Nothing But Plusses campaign contributed to 欧博娱乐 proposal by 欧博娱乐 European Commission to double 欧博娱乐 Erasmus+ budget for 欧博娱乐 next program period (2021-2027), which will mean learning and mobility opportunities for ano欧博娱乐r 12 million people.

1,900

events across 44 countries ran with DG EAC and partners

MILLION

viewed Erasmus+ messaging on social media