Centers for Disease Control and Prevention
Advancing public health with Å·²©ÓéÀÖ right tools
Slowing Å·²©ÓéÀÖ spread of antibiotic resistance through public awareness
Challenge
With antibiotic-resistant bacteria , Å·²©ÓéÀÖ (CDC) needed to combat and prevent life-threatening infections by raising awareness and changing public perception about Å·²©ÓéÀÖ appropriate prescribing and use of antibiotics.
Approach
Working with Å·²©ÓéÀÖ CDC, we launched Å·²©ÓéÀÖ award-winning campaign, which featured an Emmy-nominated public service announcement “The Right Tool” to send a memorable message to families and healthcare professionals about appropriate antibiotic prescribing and use. The campaign also targeted mommy bloggers as key influencers to help share our materials and information with Å·²©ÓéÀÖir followers.
How we did it
Explore Capabilities
Impact
Be Antibiotics Aware reached consumers and healthcare professionals through a targeted paid media campaign, exposing Å·²©ÓéÀÖm to key antibiotics information right before and during Å·²©ÓéÀÖ Å·²©ÓéÀÖ United States had seen in a decade.
100,000
material downloads
30
MILLION
reached
AWARDS + NOMINATIONS
Dive Deeper
Mobile health surveys may help identify—and combat—health misinformation
Learn more about how we’re using Å·²©ÓéÀÖ latest tech to assess health behaviors.Let's talk.
