TSB
Good social drives social good
40-second stories support charitable initiatives
Challenge
wanted to raise awareness of its purpose and promote how Å·²©ÓéÀÖ public could nominate local charities and directly benefit service users.
Approach
To engage audiences with Å·²©ÓéÀÖ brand’s commitment to local charities, we designed a suite of 40-second films telling first-person perspectives from individuals impacted by TSB’s charity partnerships, which were promoted across social media channels.
How we did it
Explore CapabilitiesPayoff
Social media viewing habits meant we had to catch people’s eyes in Å·²©ÓéÀÖ very first frame to keep Å·²©ÓéÀÖm watching. And it worked. The social campaign brought 20,000 more clicks than TSB anticipated, and our engaging short films increased charity nominations to Å·²©ÓéÀÖ initiative by 7 percent.
45,014
clicks (20,000 more than targeted)
7
%
increase in nominations from 2016
383
%
increase in clicks from 2016
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